Her tour guide/taxi driver points out wild animals in Rockey Street before they get hijacked. Hence, we see a Lady Gaga impersonator – wearing a meat dress – in a minibus taxi as she is taken on a tour of presumably inner city Johannesburg. It apparently pokes fun at stereotypical western perceptions of Africa. With this is mind, let's look at the latest video. While ambiguous, Die Antwoord's allusion to both working-class white and "coloured" stereotypes are cultural appropriation.
And it is ironic that while Ninja borrows heavily from male, "coloured", Afrikaans-speaking working-class stereotypes from the Cape, most Cape Afrikaans and Xhosa rappers have not achieved local and international success on the same scale as him. It wasn't until Jones adopted the Afrikaans working-class persona, Ninja, that he hit pay dirt. All of his previous rap projects, none particularly successful and all in English language, included Original Evergreen, Max Normal, Max Normal.TV and Constructus Corporation. In truth, however, Jones is neither working-class nor Afrikaans-speaking. Interestingly, they link zef – which apparently just used to mean "common" or "kitsch", but now means "cool" – to 1980s white, working-class culture. They market themselves as leaders of zef counter-culture, a supposedly Afrikaans working-class movement. Soon the band signed with Interscope Records, a major label that reissued the band's regional 2010 debut "$O$.Die Antwoord are Ninja (Waddy Jones), Yo-Landi Vi$$er (Anri du Toit) and DJ Hi-Tek, who has been played by different people in their videos. It went viral, drawing more than 10 million YouTube views, and powerful fans such as pop star Katy Perry.
They're conceptual artists before they're musicians, so they are thinking about the responses they provoke."ĭie Antwoord's early video "Enter the Ninja" had a disturbingly macabre feel, with rats crawling around Yo-Landi's bed and Ninja's neck, as well as a memorable turn by Leon Botha, a South African artist who suffers from progeria, a rapid-aging disease that makes his head appear unusually large. That's not something that a lot of music videos do, and there's value in that," adds David Marchese, a Spin senior writer who has written extensively about the band. "You might find their music videos offensive or off-putting or supercompelling, but your reactions to them are probably telling about some deeper feelings you have about race or rap or class or South Africa.
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