He loves a woman who represents that society, and despises her because she can only give him her body, not her heart. He is fascinated by the possibilities of progress and shocked by the insensitivity with which the people fulfill their tasks like robots.
The capitalism which in the brave new world becomes a totalitarian regime, enforced by cutting-edge science instead of sheer force.ĭoes that remind you of modern Human Resources Management? Where nudging and positive thinking are supposed to create intrinsic incentives, pushing the employee’s self-exploitation, for the financial benefit of the company, all the way to a burnout? In its essence – though obviously exaggerated – it is precisely this world of externally-controlled self-optimization that Aldous Huxley describes.Īnd of course, there is a troublemaker who throws a wrench into the works: “The Savage” grew up in primitive surroundings, but he has experienced a mother’s love. The first automobile produced in the assembly line becomes the emblem of capitalism. Henry Ford is revered by the entire society, the letter T worshipped as symbol of his Model T. Real life is substituted by the Feelies and sexual desires are satisfied with organized mass orgies. Alpha Plus, Epsilon Minus – everybody believes their own job to be the best.
The toddlers’ genetic material is then further improved through conditioning in separate castes. Every future worker is, while still in the womb, optimized both physically and psychologically. No matter what kind of job, people love it! Responsible for that is the World State government. In the brave new world described in Aldous Huxley’s novel, no external incentive is needed for that.
Out of idealism, because they have no choice, or for an attractive remuneration. And yet there are men who work as garbage collectors. Nevertheless, our society is built upon the fact that not everybody can do the job they like to do. She stares out of the window, dreaming of her career in show business, and clearly conveys the message that she was born for something better than standing in a shop.Īnd maybe she is right. The sales-woman, who actually should be helping you, has better things to do. Do you know that feeling? You enter a shop.
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